When did GrubHub fail

in the marketing strategy of grubhub

Customer loyalty through personalized experiences is also an important part of our marketing strategy. We used our year reviewing emails to customers to bolster brand equity and inspire future ordering options. Braze was instrumental in creating the dynamic and personalized emails our guests have received and come to love.

Talbot: What goals do you want to achieve when selling to restaurants?

Burns: First and foremost, overall, we deeply agree with the impact of Covid-19 on the hospitality industry. Our dedication to providing support and resources to aid them in recovery is our primary focus.

To this end, we would like to share and show our catering partners that we can help them increase orders and attract new customers, and provide business management and marketing support tools to contribute to sustainable growth. Put simply, we are there to serve restaurants and their guests. We fail when our restaurants fail.

Talbot: How has your use of social media developed?

Burns: Our guests have always turned to social media to stimulate their desires. Hence, we always focus on sharing trending, food-centric content and conversations that support their goals.

As new trends and platforms emerge and our customers seek both inspiration and disruption, we've evolved to create platform-specific content. We partnered with TikTok influencers like Addison Rae to host our monthly YouTube first live music series. Sound Bites, Twitch Takeovers with our League of Legends gaming partners to meet our guests where they are now.