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Improving your LinkedIn profile: the most important tips

Hand on heart: When was the last time you had your Linkedin profile viewed exactly? Many users create their profile once and do not change it afterwards. But that is exactly a mistake. A professional online presence cannot be created within a few minutes, perhaps even just as an import of the résumé. Quickly add a photo and that's it. The result is an often incomplete and not very informative LinkedIn profile. You are giving away valuable opportunities to draw attention to yourself and your work and to shape your reputation in a targeted manner. Anyone who takes the time to both create and regularly revise the profile will discover the opportunities that LinkedIn offers to build and expand your own network. Tips on how to improve your LinkedIn profile and get more out of it ...

➠ Content: This is what awaits you

➠ Content: This is what awaits you

Improve your LinkedIn profile: 11 steps to the perfect profile

A Linkedin profile it takes just a few minutes to create. A few clicks, an email address and you're ready to go. But a site that was created this way is anything but promising. Visitors to your profile are looking for additional information, they want to know who they are dealing with, which qualifications this person has and in which areas they are active. We'll show you how to work in 11 steps to the perfect LinkedIn profile come:

  • Profile slogan

    After your name field - which should really only contain your first and last name - the slogan of your LinkedIn profile plays an important role. Pay attention to a meaningful, but concise text that highlights your strengths and your priorities. Formulating this can take some time, but you should take this time, as the title is crucial for the first impression of your profile.

  • picture

    As in other social networks, the same applies to LinkedIn: A professional, personable and appealing image has a significant impact on the impact of your profile. Make sure that your picture suits you both in terms of color and appearance and that it conveys the effect you want.

  • Contact information

    If you want to make contacts and build relationships, you should of course offer appropriate contact options. You do not necessarily have to provide all possible contact information. Rather concentrate on the channels that you are actively using and through which you can really be reached.

  • Profile url

    LinkedIn offers you the option of adapting your profile URL to make it more readable - and easier to remember. Make sure to use this option and be sure to choose a URL that is easily identifiable to you or your primary website. This not only increases the chance of being found by others, the links with your profile URL also look nicer and more elegant.

  • added value

    In order to attract other members' attention and to create real added value in the network, you should ideally share interesting content every day. These can be your own articles as well as articles and contributions from other sites and users. If you repeatedly share the content of certain authors in a targeted manner, you can attract their attention.

  • Keywords

    Before using any social network for your job search, you should define your keywords. You then build these keywords into all profiles - naturally also in the description of your LinkedIn profile. In this way you increase your visibility in the context of the respective keyword and get readers to associate you with these terms.

  • speech

    The "About Me" section on LinkedIn may require some rethinking. This is not a resume, but your chance to present yourself to visitors to your profile in a summary. Therefore, you should write from a first-person perspective and address your target group and readers directly. In this way you create a personal connection to your readers and can specifically emphasize who you are and what sets you apart.

  • Video / media

    LinkedIn offers you the opportunity to incorporate videos, slideshows or other media into the various stages of your professional career. Make use of this option and include meaningful videos or media that give visitors to your profile an impression of your work or philosophy.

  • knowledge

    In addition to the "About me" area, the knowledge on your profile gives you the opportunity to include your keywords and to address potential employers and network partners. Take advantage of this opportunity and choose your knowledge carefully and with a view to your target group and objectives.

  • Projects

    There are LinkedIn profiles on which you can find dozens of projects. This may seem impressive at first, but it doesn't make sense. Because when choosing your projects, you should concentrate on the really relevant ones that underline your competence and focus. An oversupply seems arbitrary and makes the search unnecessarily difficult for recruiters and headhunters.

  • recommendations

    Recommendations not only show that you are really active on LinkedIn, they also give visitors to your profile an impression of your professional network. If you make recommendations from the perspective of the external impact, make sure that the recommendations are visible on your profile.

Maintain your contacts on Linkedin

With a well-designed profile, you are already doing a lot right on LinkedIn. Another point not to forget: contacts on Linkedin should be maintained. This does not mean that you have to keep sending messages for no reason just to keep in touch. This is more annoying than helpful.

If an opportunity arises, however, it is perfectly legitimate to seek a brief exchange, for example to congratulate the conversation partner on a professional success or a job change and thus to keep the network active.

At the same time, maintaining contacts on LinkedIn means that you have to sort out names every now and then. Some contacts are out of date, no longer fit your current situation or you no longer even know how the contact came about. A smaller but active and useful network is better than simply collecting large numbers that don’t provide any benefit.

Job search with Linkedin: This is how you become interesting for HR professionals

As a professional network, Linkedin offers many opportunities new job to pull ashore. The best way to find a job is on LinkedIn, if you can attract HR professionals and companies to yourself.

This strategy is not easy to implement, the competition in the network is correspondingly great. So that it works anyway, we have some tips that can help you find a job on Linkedin:

  • Participate in groups and discussions

    One of the most important activities to become interesting for HR professionals in the Linkedin job search is participation in groups and discussions. Become a member of groups that are related to your industry or your job and participate in topics that fit your specialty, your experience and your career aspirations. HR managers from companies are also active here and read along - whoever participates here has a good chance of being noticed. Pay attention to the quality of your contributions, bring in your knowledge or participate in a factual discussion.

  • Keep all information up to date

    It should go without saying, but in practice it has unfortunately been shown time and again that it is not: Update your details and information on LinkedIn regularly. If recruiters only find outdated information, they immediately become uninteresting as a potential candidate and another profile is considered.

  • Present successes and knowledge

    Modesty is sympathetic, but you won't get anywhere with the Linkedin job search. Instead, present your professional successes and achievements in a targeted manner. Include projects you've led or worked on, highlight specific skills, and make it clear what skills and knowledge you have that set you apart. There is great potential here to become interesting for HR professionals.

Data protection and settings on LinkedIn

It's just stupid if the colleagues or even the boss gets wind of the intention to change via the network and suddenly stands in the door with a few unpleasant questions. Fortunately, the job search on LinkedIn is also more discreet, as you can change some settings and thus keep your project private.

Usually on Linkedin Changes to the status ‘always in your activity log displayed. In other words, as soon as you just exchange the photo, for example, your network will automatically find out. As a rule, this is also what is wanted. For example, when you want the contacts to know that you can now be reached at a different number or that you have moved.

While you are discreetly looking for a new job, this is rather impractical. Since such profile changes are seldom made without ulterior motive, it is immediately clear to everyone who is reading where the wind is blowing. So that the job search remains a private matter and under the radar of colleagues reading along, you need a few Changes to the privacy settings make.

If you want to update your profile for your job search in order to attract as many recruiters as possible, first click on the button Activate or deactivate the publication of your activities. By default, there should be a tick in the checkbox - your profile will automatically report to everyone in the network if something happens to you.

The Take the hook out now, save the change and can now comfortably and quietly change your profile. When the job search process is finished, you can of course revoke this privacy setting at any time.

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December 16, 2020Author: Jochen Mai

Jochen Mai is the founder and editor-in-chief of the career bible. The author of several books lectures at the TH Köln and is a sought-after keynote speaker, coach and consultant.

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