What's the Best Shopify Course

The Shopify Academy: Free trainings, courses and webinars for your success in e-commerce and retail

Running a business is not an easy task. Knowing where exactly to start can be even more difficult. Should you focus on developing the perfect product, or should you look for a lucrative market instead? Should you invest in your brand identity or knock on doors right away? All these and many other questions are asked by entrepreneurs every day.

That's why we're launching the Shopify Academy: a free online training offering for e-commerce and retail entrepreneurs that takes the guesswork out of building a business.

Visit the Shopify Academy

Our mission is to bring you the knowledge of seasoned entrepreneurs who have been through all of this before - and by that we mean both successes and failures. You get access to advice, insights and background stories from active shop owners who are currently expanding and scaling their companies.

Think of the Shopify Academy as a carefully curated library for new and aspiring store owners looking to learn from seasoned experts. At the moment the courses are only available in English, but we didn't want to withhold this great offer from our colleagues in the Canadian Shopify office.

Reading tip: You can find success stories with lots of tips from Shopify retailers in Germany, Austria and Switzerland here.

In addition to connecting to a growing community of like-minded entrepreneurs, the Shopify Academy gives you:

On-demand courses

Get your business education for free. Everything from business models to strategies for product validation, from generating traffic to converting customers. Shopify Academy's on-demand courses range from beginner to advanced, ensuring you have a strong partner by your side as you grow.

Live and recorded webinars

We invite industry experts and trusted entrepreneurs to share their stories and provide valuable insights for your own path to successful business. Well-founded, interactive and shared with a community of motivated dealers, you will be part of an exciting discussion on current topics.

Business tools and templates

Get the tools, templates and proven frameworks that entrepreneurs use to successfully run their business today. Shopify Academy is your go-to resource for a handpicked collection of required reading, spreadsheets, and scripts in our business template library. In short, here you will find everything you need to get your business going.

Visit the Shopify Academy

Courses you can use today

Course preview: turn your hobby into a business


Learn how the Kular family transformed their mother's homemade recipe into an international brand and landed on the shelves of large supermarkets. This course is perfect for anyone who already sells a product. Start course.

Course preview: Building a print-on-demand empire


Ecommerce pioneer Adrian Morrison shares his niche marketing framework and how he uses it to build multiple businesses that are making seven-figure sales on Shopify.Course begin.

Free webinar:

Your own print-on-demand business in 30 minutes

In this compact tutorial you will learn how to start your own shop and sell your designs - without having to buy inventory beforehand! We'll also tell you how to make your shop legally secure and how to market it.

Course Preview: Dropshipping - The Basics


The bustling entrepreneur Corey Ferreira shows you how to find a profitable and sought-after product, identify a target group and make your first sale using the dropshipping model.

Course preview: getting started with Shopify


Merchant Success Manager and Entrepreneur Samantha Renée walks you through the Shopify setup process. At the end of the course, you'll learn how Samantha got her first $ 10,000 in sales with no paid advertising. Start course.

New courses coming soon

In the coming weeks you will get access to new courses that we are currently developing, including Instagram for e-commerce and product photography. In addition to other courses we produce, these training courses will help you every step of your journey - from formulating your vision to optimizing your sales channels.

When you sign up for the Shopify Academy, we'll notify you when new courses are available. You'll also be among the first to be informed about upcoming webinars with special guests.

Visit the Shopify Academy


Start your own online shop with Shopify!

Try free for 14 days — no credit card required.



Posted by Hendrik Breuer:Hendrik is the editor of the German Shopify blog. Do you want to publish a guest post? Then please read this guide first.

This article by Jonah Wolfraim originally appeared in English on the Shopify.com blog and was translated by Philipp Dukatz. Jonah built the Shopify Academy and is responsible for it.

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