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You can find more information on how Google Analytics handles user data in Google's data protection declaration:

Order data processing

We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain information on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third-party providers. These data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.


We work with Aumago GmbH ("Aumago"), Berlin, a target group marketer. Aumago uses so-called cookies, a text file that is stored in the computer's browser. Pseudonymous usage data is collected in the form of cookie IDs and advertising IDs without IP addresses in the cookie. The cookie ID and advertising IDs without an IP address are not sufficient to identify a natural person behind a browser / user.

On the basis of the user's surfing behavior (website visited, categories, product pages), Aumago assumes an interest in a specific B2B sector and uses this information on behalf of Reflex Verlag GmbH to control more targeted, usage-based online advertising. In this regard, the cookies can be synchronized with other platforms using what is known as cookie matching. The matching can take place e.g. for: Google, Doubleclick, Adition, Appnexus, Mediamath, The Trade Desk, Adform, Active Agent, yieldlab.

The cookies are either Aumago cookies or cookies from service providers that Aumago uses, such as The ADEX GmbH, Berlin. The user can opt-out and thus object to the relevant cookie tracking at any time via the following link. This sets a so-called opt-out cookie. The opt-out cookie assumes that a setting in the browser does not prevent the storage of cookies or delete the cookie. After deleting the opt-out cookie, the user must repeat the objection. Alternatively, the user can delete the cookies directly in the browser, set browser settings to Do-not-track from the start or manage their cookie preferences here. If you would like to receive information about the information stored in your cookie, please send us your cookie ID. "


Our website is supported by a technology from plista GmbH, Torstrasse 33, 10119 Berlin. With the help of this technology, we want to increase the quality and relevance of our advertisements by tracking whether and which of our advertisements lead to success with the end customer (so-called conversion tracking) or which advertisements are clicked on by end customers (so-called click tracking). After clicking on one of our advertisements, plista sets a temporary cookie in the respective customer's browser, which assigns a metering point as soon as the customer has reached the target page. You can find more information on this and on data protection at plista at


This website uses Taboola's content discovery technology to recommend other online content that may be of interest to you. In order to manage these recommendations, Taboola collects information about your device and your behavior on this website (and other partner sites) through cookies and similar technologies. For more information, see Taboola's privacy policy here ( or click here to opt-out.


This website uses technology from Outbrain Inc. ("Outbrain", 39 W 13th Street New York, NY 10011 USA). This makes it possible to specifically address those Internet users with advertising who have already shown an interest in our offers on the pages of our partners or to collect data about them. The technology depends on a cookie-based analysis of user behavior. This advertisement appears only on Outbrain advertising spaces, either on Outbrain Engage advertising space or on the Outbrain Extended Network. If you do not want interest-based advertising to be displayed to you, you can deactivate this function here:


7. Newsletter


This website uses Newsletter2Go to send newsletters. The provider is Newsletter2Go GmbH, Nürnberger Strasse 8, 10787 Berlin, Germany.

Newsletter2Go is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter will be stored on the Newsletter2Go servers in Germany.