Are there ads on Vimeo

Vimeo

Vimeo is a video platform on the Internet on which users Upload and watch videos can. In contrast to its main competitor Youtube, Vimeo relies on high-quality, artistic content. The name is derived from a combination of "video" and "me" and is an anagram of the word "movie".

History of origin

Vimeo was founded in 2004 by Jake Lodwick and Zack Klein. Vimeo has been supporting 4K video uploads since 2014, and 4K streaming was introduced a year later. In 2017, the development team introduced the option of uploading 360-degree videos, including virtual reality support.

In April 2019, Vimeo acquired the video creation platform Magisto and integrated the functions for Online video creation including editing, distribution and monetization. [1]

Special features and advantages of Vimeo

In contrast to the video top dog YouTube, Vimeo no advertising. The platform is less aimed at mass distribution and vloggers, but more at creative people who want to present their work on their own channel. In fact, many 3D studios, small production houses and artists operate channels on Vimeo, but not on Youtube.

A membership with Vimeo is only free in the basic version. This allows you to upload up to 500 MB of video material per week, of which a maximum of one video may be in HD. In this package, there may be longer waiting times during the conversion, since paid accounts are given preferential treatment here.

In the version Vimeo Plus, which is available for 50 euros a year, the amount of data increases to 5 GB per week and the limitation for HD videos is no longer applicable. There are also comprehensive statistics and options for live streaming.

The Pro version costs 159 euros a year. The amount of data increases to 20 GB, but can be expanded for an additional charge. In this package, users get various options to monetize videos. This includes the possibility To put videos behind a so-called paywall - They can then only be viewed against payment. Videos can be offered for rental or purchase, or a channel can be subscribed to, as with a flat rate. 90 percent of the revenue goes to the operator of the channel, 10 percent is kept by Vimeo as a fee. [2]

Overview of functions for private individuals

Also quite without a membership, anyone can watch public videos on Vimeo and share on social media or elsewhere on the web, depending on your privacy settings. However, if you want to upload videos yourself, you have to take out a membership and choose a free basic version or the paid plus or pro version, depending on the features you want.

Vimeo offers comprehensive support for vloggers in the video school. Basic knowledge of video production is imparted here, but there are also helpful tips for professionals.

Vimeo in marketing

Whether Vimeo makes sense as a video platform for your own company depends heavily on the target group you want to reach. Youtube offers more potential audiences with its greater reach, but the chances of getting lost in the crowd are also higher here. If that target clientele is on Vimeo, the platform should be considered as a marketing channel.

It is also easier to earn money with your own content on Vimeo. While you have to qualify as a partner on Youtube (this requires at least 1,000 subscribers and 4,000 hours of watch time in the last 12 months), [3] you can introduce monetization for your own content on Vimeo at any time, provided you have a Pro -Membership. Of course, it is then necessary to find the individual users who are willing to pay for the content, while on YouTube you get a contribution from the advertising revenue.

Although Vimeo also offers SEO functions and tagging of video contributions, YouTube videos appear much more frequently in search queries on the Internet. This may be due to the fact that YouTube belongs to Google and the videos are therefore taken into account differently in the algorithm, maybe the sheer mass is one reason. If you rely on your own videos to be found using SEO, you can expect more success on YouTube. [4]

References

[1] Wikipedia article about Vimeo, accessed on January 3, 2020
[2] Art instead of commerce: Using the video platform vimeo, on checkdomain.de on May 23, 2016, accessed on January 3, 2020
[3] Youtube support page about the Youtube partner program, accessed on January 3rd, 2020
[4] Aynsley, Michael: Vimeo vs. Youtube: Which is Better for Your Business ?, on Hootsuite Blog, April 6, 2016, accessed on January 10, 2020