Has Mallika Sherawat earned an Oscar

Bollywood has an appetite for advertising

After exhausting almost every possible trick in the marketing industry for film promotion, filmmakers now have a brand new topic to engage with the masses. Instead of devising exaggerated promotional tricks for the people, they have started to take up an old saying and find their way to the audience's hearts through the stomach. What else could explain the sudden increase in events that revolve around food recently?

Just recently, Rani Mukherji was seen enjoying the signature Maharashtra snack pohe with chai to promote her upcoming film Aiyya, in which she plays a Marathi Mulgi. A few days ago, Vivek Oberoi could be seen showing off his culinary culinary skills at an event for his film Kismat Love Paisa Dilli, which was turned into a restaurant.

Actor Nana Patekar and actress Madhushree partied with jalebis and samosas while promoting their latest release, Kamaal Dhamal Malamaal. Anurag Kashyap will also get together with his main actors - Kunal Kapoor and Huma Qureshi from Luv Shuv Tey Chicken Khurana. You will attend many food-related events and live with Punjabi families and then cook a special meal. Kashyap even threw an iftaar (breaking the fast in the month of Ramadan) to celebrate the success of Gangs of Wasseypur.

In fact, it was Mallika Sherawat's "Jalebi Event" during the promotions for her song "Jalebi Bai" in Double Dhamaal that triggered the connection to food. The event was Inder Kumar's concept that Mallika Jalebis had prepared. Doing so was a hit and it seems to have inspired many.

“What works is that it's still unique, economical, and yet interesting. You are unlikely to find anyone who doesn't like food, and it's a combination of both. It works, ”says director Priyadarshan. He adds that it was also the case with the film Kamaal Dhamal Malamaal. It worked well because Nana's character is often shown to eat a lot.

Brand expert Taran Adarsh ​​also says: Instead of doing something formal, it will be a casual chat session, apart from the photo ops. "I wouldn't be surprised if the trend really takes hold", he adds and gives a "thumbs up".


The article Bollywood has an appetite for advertising was last updated on October 19th, 2012 by the editorial team