Jimi Hendrix has a brother
Jimi Hendrix: Sister forbids Hendrix vodka
Jimi Hendrix's stepsister is suing the sale of vodka under the name "Hendrix Electric Vodka". Jimi's biological brother Leon disagrees. He is a partner in the vodka company and sees the sister not at all entitled to sue for lack of consanguinity.
Seattle (bb) - Nothing is sacred to the Americans. After a non-alcoholic energy drink called "Liquid Experience" hit the American market, a Hendrix vodka is now to be added. As the owner of the Hendrix legacy, Authetic Hendrix, Jimi's stepsister Janie is suing this request by the Electric Hendrix company, in which Jimi's biological brother Leon is involved. "Given the circumstances surrounding my brother's death, I think it's a distasteful joke," the stepsister told the Seattle Times.
As early as January, various newspapers reported on the non-alcoholic energy drink "Liquid Experience" from a Californian beverage manufacturer, on which Jimi's likeness is shown. Ironically, this product was approved by Janie Hendrix's company Authentic Hendrix. As expected, the fans are pissed off that the guitar legend is cannibalized so coldly. "It's very disappointing to see the advertising using Jimi Hendrix. Especially when I think of the wonderful feelings that his music made in me," said Flea of the Red Hot Chili Peppers.
Whoever holds the rights to Jimi Hendrix's name and pictures has already been the subject of numerous legal disputes, in which his brother Leon’s company has already emerged as the winner. In any case, it cannot be said that one of the two might want to put an end to the commercialization of their brother who died in 1970 while on drugs. The oh-so angry sister doesn't sell vodka, but she's not too bad to sell baby clothes, room spray and lava lamps with Jimi's portrait in addition to energy drinks. Yeah, rock'n roll is really dead!
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