Koeche Who was your worst customer

"The worst chef in Switzerland" nominated for Webby Award

Highest honor of the internet

The big New York Times celebrates it as the "highest honor of the Internet": The annual Webby Awards, which are being presented for the 24th time by the International Academy of Digital Arts and Sciences (IADAS) and honor outstanding achievements on the Internet. The Academy is made up of experts from the internet industry, including Instagram co-founder Kevin Systrom, Mozilla chairman Mitchell Baker and 23andMe co-founder CEO Anne Wojcicki. "The nominees set the standard for innovation and creativity on the Internet," says Claire Graves, Executive Director of the Webby Awards. "It is an incredible achievement to be nominated from the 13,000 entries we received this year."

"The nominees set the standard for innovation and creativity on the Internet"

Claire Graves, Executive Director of the Webby Awards

For the launch of the new Thermomix® TM6, Serviceplan was looking for the worst chef in Switzerland with a storytelling campaign over various phases. And immediately took the title away from him: as part of a cooking event, the winner, with a little help from celebrity chef Silvio Germann and the new Thermomix® TM6, served her 5 best friends a gourmet menu.

Serviceplan Suisse for Vorwerk Switzerland: "The worst cook in Switzerland"

The campaign was broadcast to target groups via Vorwerk Switzerland's own social media channels and newsletters, via the channels of the Vorwerk representatives, Betty Bossi and 20 Minuten in German and French-speaking Switzerland, and supported with YouTube bumper ads and SEA. It quickly became a viral hit and customers liked it not least because it also increased sales by over 20%.
Raul Serrat, Executive Creative Director of Serviceplan Suisse, is delighted with the nomination: “The worst chef in Switzerland is a great example of how you can develop extraordinary campaigns even with a limited budget. The nomination for such a prestigious award is a great reward that we are very happy about. "

“The worst chef in Switzerland is a great example of how you can develop extraordinary campaigns even with a limited budget. The nomination for such a prestigious award is a great reward that we are very happy about. "

Raul Serrat, Executive Creative Director of Serviceplan Suisse

As a nominee, "The Worst Chef in Switzerland" is also part of the public voting for the Webby People's Voice Award, which is voted online by fans all over the world. All fans can cast their vote at vote.webbyawards.com until May 7th. The winners will be announced on Tuesday, May 19, 2020 and honored at an internet celebration.

Responsible at Vorwerk Switzerland

Jorge Lasheras (Managing Director Sales & Marketing), René Rütimann (Head of Marketing), Monika Hofstetter (Manager Communication), Sara Nuzzo (Junior Manager Communication). Responsible at Serviceplan Suisse: Raul Serrat (Executive Creative Director), Thomas Lüber, Marcin Baba (Creative Director), Jasmine von Niederhäusern (Art Direction, Motion Design), Mareike Pässler (Text), Kurt Bösiger (Motion Design), Dominic Shota Schweingruber (Junior Art / Motion Design), Dominic Häuptli (consulting), Marianne Weibel (PR), Pam Hügli (overall responsibility).

Responsible at Serviceplan Suisse

Raul Serrat (Executive Creative Director), Thomas Lüber, Marcin Baba (Creative Director), Jasmine von Niederhäusern (Art Direction, Motion Design), Mareike Pässler (Text), Kurt Bösiger (Motion Design), Dominic Shota Schweingruber (Junior Art / Motion Design), Dominic Häuptli (consulting), Marianne Weibel (PR), Pam Hügli (overall responsibility).

About the Webby Awards

Hailed as the "Internet's greatest honor" by the New York Times, the Webby Awards are the leading international organization recognizing excellence on the Internet, including websites, video, advertising, media & PR, apps, mobile and voice, Social, Podcasts, and Games. The Webby Awards were launched in 1996 and that year received almost 13,000 entries from 70 countries around the world. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS).

About Serviceplan Suisse AG

Serviceplan Suisse AG is an independent, owner-managed communications agency based in the House of Communication in Zurich. It offers pioneering brand management with the highest level of efficiency on all channels. The agency creates customer-relevant added value through interdisciplinary concepts and the integration of creation, technology, content and production. Serviceplan Suisse is a member of the Leading Swiss Agencies (LSA).